|The old RE/MAX
"SOLD Sign" was the company's logo back in 1978 when
Bill Echols and Darrel Stilwell, New Mexico Regional Directors at
the time, opened their first RE/MAX office. A Broker-Associate,
Tommy Thompson, had a balloon enthusiast neighbor, George Hartnett.
Hearing about the balloon, Echols and Stilwell became interested
in a possible advertising vehicle utilizing a hot air balloon.
While people in other areas were asking the commonly asked
question, "What is a RE/MAX?", Echols, Stilwell,
Thompson, and Hartnett were gaining recognition and notoriety in
Albuquerque, New Mexico. Thompson designed patches and jackets
containing the now famous phrase, "Above the Crowd".
Although RE/MAX International was #1 in the Denver area, Dave
Liniger, CEO of RE/MAX, recognized the impact that the RE/MAX
Balloon was having. International watched the impact that the New
Mexico balloons were having for over a year before they decided to
make it their logo. THE REST IS HISTORY!
The typical RE/MAX Hot Air Balloon is seven stories tall. Multiply
that by over 50 times and you have the largest corporate fleet of
hot air balloons in the world. In addition, the RE/MAX Hot Air
Balloon is institutionalized advertising at its
"grandest". The RE/MAX Hot Air Balloon is one of the
most recognized corporate logos in the world.