Fort Walton Beach homes for sale, Destin homes for sale, Eglin AFB, Navarre, Crestview, Niceville, Mary Esther, Eglin Air Force Base, Hurlburt Field




1. Create an Inviting Atmosphere
2. De Clutter
3. De-Personalize
4. Let there be Light
5. Make it sparkle
6. Maximize curb appeal
7. Repair or Restore inside and out

The Home Selling Process is actually quite simple, once you understand the major components of it. Understanding what is involved will help you make the right decision
when choosing a Realtor to help you sell your home. There are six basic steps in the Home Selling Process - click on the buttons at the top, and we'll get started.

The first step is to be sure you establish a good price for your home. Improper pricing is the most common mistake that costs home sellers thousands of dollars. 

Here is what to consider:
If the price is too high- it will sit unsold and become stigmatized as "shop-worn." On the other hand, price it too low and you may give away thousands in profit to a total stranger. Either way you lose. Finding the appropriate price sets the right stage for the entire selling process. A great benefit to you is to get in the right frame of mind for the sale.

Be objective and remember that selling your home is a business transaction, and you need to put your personal feelings and attachments to your home completely out of the equation. This is critical! Keep in mind that potential buyers are not looking to buy your home - they are looking to find a house that they can make into their home.

Establishing a Price
The next step is to arm yourself with the facts. By not establishing a realistic price from the beginning, many home sellers end up costing themselves thousands of dollars. The value of a home is determined by supply and demand. If there are a lot of sellers and few buyers, prices tend to go down and homes take longer to sell. This is referred to as a "Buyers market".

But when the opposite is true, and there are many buyers but few homes for sale, prices will rise and homes will sell very quickly- this is known as a "Seller's market." So how do you know which market you are currently in? It is best to access the knowledge of a professional - but don't spend money on a formal appraisal - I will provide a market analysis for you. I will then determine which type of market you are closer to; then study your neighborhood to compare your home to others based on style, size, number of bedrooms, baths, garage, basement, view, and lot size.

No matter how attractive and polished your house may be, buyers will be comparing its price with everything else on the market. Your best guide is a record of what buyers have been willing to pay in the past few months for properties comparable to yours in your area. I will produce a thorough comparative market analysis (CMA) with the data of all comparables in your area. Based on these results, we will have a good idea of what the market value of your house is. The ultimate decision regarding how much to ask, however, is strictly yours. But I strongly encourage you to not fall into the temptation of overpricing the property- as this will only cost you thousands of dollars in the long run. 

REALTORS don't establish value, the market does. I mention this because many real estate agents may come in here and try to buy your listing by saying they can get you more for your home. These attempts are done in hopes of securing the listing and coming back at a later date with a price reduction request - after all - you're already under contract. Remember, Realtors don't establish value- the market does.

Analyzing market conditions. A comparative market analysis also known as a competitive market analysis, a market or a CMA - differs from a formal appraisal in several ways. The biggest difference is that an appraisal is based on past sales only while CMA's may take currently available properties and those pending a sale into consideration. Another major difference is that while an appraisal can cost you several hundred dollars, we will be more than happy to furnish a CMA to you at no cost or obligation. For the most part, a CMA is probably enough to let you set the proper price.


Betty Cope, Realtor, CRS, GRI, ABR, ePRO, RRS
RE/MAX Coastal Properties 
  725 Harbor Boulevard, Destin, FL 32541
(Near Golden Corral)
Toll Free: (888) 290-9350
Office: (850) 837-6116; Fax: (850) 837-2995 
Direct: (850) 259-9350   

Betty Cope, a Florida licensed Real Estate Agent on LinkedIn

Betty Cope - RE/MAX Coastal Properties. All rights reserved.
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